01 · Sportswear · Logistics
LANAKILA Birdy
We built Birdy for LANAKILA, the Leipzig sports brand of Sylvia Michalk. The app brings together what used to be spread across several online stores, phone calls and WhatsApp threads: orders, inventory, suppliers and pickups — in a native iOS app with middleware. Each role sees only its own tasks, push notifications replace ad-hoc coordination, and a QR scan keeps inventory in the online store up to date. Birdy is in daily use at LANAKILA.
View the case study: Birdy – one app instead of five workarounds →
- Native iOS app
- Middleware
- Push notifications
- QR scanner
- Omnichannel
- Platform
- iPhone
- Technology
- Native iOS · Middleware
- Roles
- Production · Courier · Warehouse · Management
The middleware
- Online store integration
- Secured API connections to all online stores: orders, inventory and delivery status are available in one place.
- Warehouse management
- Multiple warehouse locations with contacts and inventory per item and variant.
- Suppliers & bills of materials
- Suppliers, their contacts and products, and the bills of materials for the company’s own items are maintained centrally.
- Users & roles
- Team, producers and couriers are given roles and permissions — the app shows only what belongs to each role.
- QR codes and barcodes
- A unique, print-ready code is generated automatically for every item and every variant.
- Targeted notifications
- The middleware decides which push notification goes to whom — instead of messages to everyone.
- Complete history
- From incoming order through production, release for pickup and shipping to the updated inventory, every step can be traced.
The app
- Smart filter
- Orders from all stores are brought together; producers see only the line items they manufacture.
- Courier pickup
- When an order is finished, the courier receives a push notification with the address; the status is updated on pickup.
- Shipping status
- The shipping status in the online store can be changed right from the app — without logging in to the store backend.
- Delivery notes
- Producer and warehouse print delivery notes from the app.
- Scanner
- A scan at a trade-show sale or on goods receipt updates inventory in the online store; stocktaking is done by smartphone.
Why native
- Face ID sign-in
- Credentials are kept in the keychain — no hunting for the address and password.
- Camera and scanner
- Direct access to the camera for QR codes and barcodes, without a detour through the browser.
- Push on the lock screen
- Notifications arrive even when the app is closed.
- Contacts
- Call or message a contact right from the app.
Planned
- Prototype photos
- Photograph test prints and prototypes right in the app and send them for approval.
- AI agent for reordering
- Automatic reordering of materials, with a price comparison beforehand.
- Management dashboard
- Overview with real-time key figures.
- Android
- Expansion to Android.
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