Agency · Insights
Knowledge from practice.
This is where we write down what occupies us in projects: what really works with AI, how we build websites and apps, what matters in design and how companies get found. Honest, concrete and free of buzzwords.
02 · Topics
Pick your topic.
One common thread through all topics: digital solutions that work in everyday life. Choose the topic on your mind right now.
12 articles
Artificial Intelligence
Chatbots, automation, data privacy and what AI actually delivers in everyday business.
8 articles
Software Development
Websites, apps and interfaces: architecture, performance, accessibility and clean engineering.
7 articles
Design
Corporate design, typography, color and motion — design that holds up in everyday use.
6 articles
General
How we work: processes, collaboration, pricing and a look behind the scenes of agency life.
4 articles
AI Weekly Review
The most important AI news from selected sources every week, summarized and put into context for businesses.
03 · All articles
Latest posts.
- Artificial Intelligence
AI Product Images: Why the Subscription Cost More Than Our Own Solution
Case study LANAKILA: how a platform subscription for AI product images became a custom desktop app connected directly to Google's image AI – and what that means per image.
- Artificial Intelligence
Reducing Ongoing AI Costs: Why Not Every Step Needs AI
Why AI automations often cost more than necessary, when conventional code is the better choice, and how an orchestrated workflow cuts costs significantly – using document management as an example.
- Artificial Intelligence
Digital Omnibus on AI: What Changes in the EU AI Act – and What Doesn't
New deadlines for high-risk AI, two new prohibitions, a softer AI literacy obligation: what Regulation (EU) 2026/1744 means for companies and what you should do now.
- Artificial Intelligence
GEO: How to Become Visible in AI Answers
Generative engine optimization in practice: how ChatGPT, Perplexity and Google AI overviews find sources and what you can do to get named.
- Artificial Intelligence
AI Agents in Everyday Work: Uses, Limits and Safety
What sets AI agents apart from chatbots and workflows, when which solution fits, which fields of use have proven themselves and which safety rules you need from the start.
- Design
Noir Editorial: Design as an Attitude
Our design philosophy: reduction, a dark default, clear typography. What “Noir Editorial” means and how it shows on our website.
- Software Development
Why We Build Our Website Statically
Static with Astro: little JavaScript, high speed, a small attack surface and the limits of this approach. When frameworks are the better choice.
- General
Remote Work at the Agency: What Has Proven Itself
Asynchronous communication, digital creative processes and the right amount of in-person exchange — our verdict after years of distributed work.
- Artificial Intelligence
ChatGPT in Business: What Works — and What Does Not
Three forms of use, typical use cases, common pitfalls and a five-step approach: how to use ChatGPT and similar models in your company in a sensible way.
- Design
Typography for the Web: More Than Choosing a Font
Variable fonts, fluid type scales, optical kerning — typography on the web is far more than choosing a font family.
- Software Development
Web Performance: Understand and Improve Core Web Vitals
LCP, INP, CLS and TTFB: what the values mean, where you achieve the most, how lab and field data differ — with an example and a checklist.
- Software Development
API Design Best Practices: Interfaces That Last
Good APIs are like good architecture — you don't notice them when they work. Principles for long-lived, developer-friendly interfaces.
- General
Digital Client Communication: Less Is More
How we make client projects more efficient and more pleasant with clear processes, a good briefing and honest communication.
- Artificial Intelligence
LLM Fine-Tuning: When Generic Models Aren't Enough
Off-the-shelf language models are good — but specialized use cases call for tailor-made adaptations. A technical overview.
- Design
Getting Dark Mode Right
Dark mode is more than inverted colors. Contrast, color temperature, shadows — how to design a true dark interface.
- General
Sustainable Web Development: The Carbon Footprint of Websites
Every page has an ecological footprint. How performance optimization and deliberate technology choices make websites sustainable.
- Software Development
Accessible Websites: A Practical Guide to WCAG 2.2
Semantic HTML, keyboard, contrast and testing: what WCAG 2.2 requires, what the accessibility act means for websites and how to test accessibility.
- Design
Corporate Design in the Age of AI
If AI tools can generate logos — what role is left for strategic corporate design? Putting it in perspective.
- Artificial Intelligence
AI in Customer Support: What It Delivers and How to Introduce It
When AI pays off in support, what escalation, knowledge base and measurement look like and how to introduce it in stages without risking quality and data protection.
- Software Development
Vanilla JS vs. Frameworks: The Honest Trade-Off
React, Vue, Svelte — great tools. But not always the right tool for the job. When we deliberately decide against them and why.